We are
The Guiding Light Group Studio
We are The Guiding Light Group Studio, a minority-owned creative agency on a mission to empower underserved communities through the power of storytelling. Founded by Clarence and Tryston, two visionary strategists with a shared passion for social impact, we bring a potent blend of cultural competence, creative firepower, and community-driven insights to every project.
Our award-winning team collaborates closely with purpose-driven organizations to build authentic brands, engage diverse audiences, and amplify stories of change. With deep expertise in brand strategy, multicultural marketing, and inclusive design, we craft resonant experiences that shift mindsets and inspire action.
As a certified MBE, we are committed to modeling business as a force for good. We invest 10% of our profits in pro-bono work for BIPOC-led nonprofits and are building an employee-owned agency that embodies our values of diversity, equity, and shared prosperity.
Together with our partners, we offer a unique approach that combines GLG's creative vision with grassroots community engagement to drive meaningful, lasting impact. Let's harness the power of storytelling to write a more just and inclusive future, one project at a time.
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